In today’s work-from-home environment, entrepreneurs are looking toward online business opportunities as alternative income streams, including e-commerce stores, social media marketing services, business and wellness coaching, and virtual assistant services. Platforms like Upwork and Amazon have enabled Canadians to tap international customers, while also allowing them to take their businesses with them wherever they travel. Operating these businesses may involve tax, customs, and tariff, product liability, and immigration law considerations, as the venue and point of delivery of their goods and services becomes blurred.
Whether you are looking to start a new e-commerce business that targets international markets, or are already established and hoping to expand, Gusto Law can advise on a broad range of corporate-corporate issues, including:
Business Formation
Many Canadian entrepreneurs form and register a U.S.-based entity to domicile their e-commerce business to comply with the registration requirements of major marketplace platforms like Amazon and Walmart. Gusto Law can help set up the chain of corporate ownership in a way that repatriates earnings in a tax-efficient manner.
Commercial Contracts
Some of the common risks involved in entering contracts where the buyer and seller are separated by borders are product liability issues, the protection of the seller’s intellectual property, and the ability to enforce claims. Several jurisdictions have their own provincial, state or federal-specific laws to consider when drafting these agreements. One precedent agreement will not be suitable in all circumstances.
Ensure your website’s terms of use, end-user licensing agreements, and privacy policies comply with the requirements for each jurisdiction where you plan to serve customers.
In helping different e-commerce businesses, Gusto Law has developed a trusted network of local-based talent to assist on jurisdictional-specific matters.
- Supporting a multi-national web development firm’s engagement of a U.S. healthcare services company in building out their CRM platform;
- Formed a joint venture among parties based in Canada, Bangladesh, and the United States, working together to provide a comprehensive consulting service for individuals starting their own e-commerce store, from marketplace registration, research on trending products, sourcing of those products, and the provision of virtual assistant services to running all back-end processes and customer service;
- Negotiating the services agreements for a remote property management firm helping hotel owners in Europe, Mexico, and the Caribbean in promoting their properties on short-term rental sites like VRBO and Airbnb; and
- Establishing a subscription membership service for a group of cryptocurrency education coaches.
Great opportunities exist for entrepreneurs looking to build their online businesses. Gusto Law can help quarterback your legal issues at every stage of the process.
Gusto Law takes a flexible and transparent approach to fees for business formation, incorporation and partnership agreement-related services, offering the following arrangements:
- Flat-rate fees: This is appropriate where the proposed business structure is not complex, and off-the-shelf precedents can be adapted to your needs with minimal modifications.
- Ad hoc hourly rates: hire as required. This may be necessary where you need to accommodate tax considerations, particularly in the context of cross-border organizational structures.
Get legal assistance with your e-commerce business in Calgary and throughout Alberta
If you would like to discuss your business’s needs, schedule a free 20-minute consultation.
This webpage’s content has been prepared to provide a general overview of legal services offered by Gusto Law and is not intended to constitute formal legal analysis. It is not a substitute for legal advice and should not be relied on for any particular transaction or circumstance. The information is provided as of the date of its preparation, and the reader is cautioned that changes in the law, or its interpretation, may occur since that time. If you are forming a new business, please seek further individual consultation with Gusto Law.
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What People Say
Client Reviews
Personable and Professional
Gus was by far one of the most personable and professional lawyers I’ve spoken with. I needed to seek out legal advice to a) see if I had legal grounds to make a claim and b) how to navigate and pursue the claim if so. Gus listened with empathy and gave super clear, honest advice on how to proceed with a very difficult business owner. If another situation arises where Gus’ services are needed, I will 100% engage Gus as trust has been established by the character that he displayed in our first call.
B. Martens
December 2024
Expert Counsel
Not only is Gus a skilled and thoughtful lawyer, but he also has the rare ability to communicate in a way that’s actionable and free of legal jargon – plus he’s an all-around great guy to boot. I am grateful for his expert counsel and look forward to continuing to work with him in the future.
G. Damian
July 2024
I definitely recommend him
My partner and I reached out to Gus for a very small scale business investment and a very basic knowledge of the legal due diligence requirements. He responded to our inquiry the same day, spent a very reasonable amount of time reviewing the documentation we provided, and took the time to explain complex matters in very simple terms to us, for some of that time he didn’t even charge us. We learned a lot from our interaction with Gus. I recommend him, and the above and beyond service he provides to his clients to anyone needing business legal counsel.
S. Khazraei
June 2024